Meet your Agent Activate® agent
About Keith Gordon
Keith Gordon
As a discount Florida Real Estate Broker, I work for my clients. My role is transactional in nature providing sellers with professional and on-time representation. What I mean by "on-time" is the services rendered to clients at ADDvantage are best described by reading a recent ADDvantage Success client testimonial submitted on May 14 2010...

"I worked for a major communications company for over thirty years. During that time I met and dealt with thousands of business owners and professionals. My company prided itself on customer sevice and keeping the customer informed. Keith Gordon is without a doubt the most professional, hard working, on the ball person I have ever had the pleasure to work with.Every time I called ADDadvantage, Keith was there to answer my question or attend to my needs. Mr. Gordon loves his job and it shows in his attitude and results. He went beyond the call to help me sell my home and I got exactly the price I wanted for it. Selling your home through ADDavantage is well worth the price. Never have I recieved so much service for so little money, Keith Gordon's expertise and experience is worth five times what I paid. Thank you Keith you are truly the best of the best."

-John Small Satellite Beach Florida

I have been a licensed Florida real estate broker since 1984. My professional code of ethics aren't derived from some oath one might take from a Board of Realtors but rather from my principle of people first, money second.

I am a native of Florida and have extensive knowledge about greater Tampa Bay, Manatee, Sarasota, and Greater Miami-Dade.

First, let me say, ADDvantage® is not your average real estate brokerage firm. We work longer hours than any other real estate company in Florida starting at 8:00am and ending at 8:00pm, 7 days a week. We believe in robust Internet marketing, not print advertising. We are, by principle, advocates of the public and believe through innovation and persistence we can bring a positive change to the real estate industry. We know the general public has a lack of trust for Realtors® and have fostered a change in this perception by partnering with our sellers through programs such as Agent Activate®.

By nature, a 6% listing is wrong, right from the start. The listing agents dream is to have both sides of a transaction, the buyer and seller. The entire 6% commission structure, in itself, is an oxymoron because that means the seller has paid 6% and may receive no “obedience” from the listing agent, as most listing agreements include “transaction broker notices” as the form of representation and not “agency” to one party, in particular, the seller. This means the listing agent just represents the deal, not the seller. Then why pay the 6%? This is the very reason why Agent Activate® makes so much sense. The agent that is responsible for bringing the buyer earns the offered commission.

We believe real estate is a sales business and in sales when the phone rings it means someone maybe interested in buying something. That something may be your home! Therefore, we have humans answers all calls not voice mail.

As your Agent Activate®, I will do my best to impart my 27 years of experience brokering real estate in Florida to help sell your home.

I have connections with various mortgage brokers, title companies, and lawyers through Florida. I help buyers keep up with current financing guidelines and demographic concerns.

My areas of real estate expertise are contract negotiations, price consulting, Internet marketing, short sale, and REO properties. As acting broker for ADDvantage®, I currently consult and/or represent many clients throughout the great State of Florida.

ADDvantage® offers sellers 100% electronic listing management tools through an effective “seller control panel” which ensures when you need to edit your listing in the MLS, it’s a matter of minutes not days before changes are made. Our 8:00am-8:00pm 7 day a week “live” support is available to buyers, sellers, and Realtors®.

Our contract tracking system tracks every infinite detail of the offer process right through closing so all parties to a contract are keep in the loop.

ADDvantage® uses advanced Internet marketing with IDX feeds working in 27 MLS boards throughout Florida and RSS feeds which ensure your MLS listing reaches all major real estate web portals.

I am also an avid blogger with weekly posts on ActiveRain.com, Ezinearticles.com, Blogger, Tweeter, ZimBio, Wordpress, Merchant Circle, multiply, and many others to educate the public on topics that effect buyers and sellers when transacting real estate.


I hold 27 active Realtor MLS Memberships across Florida including:

Amelia Island-Nassua County Association of Realtors / Nassua County

Flagler MLS / Flagler County

Tallahassee MLS/ Leon County

Ft. Myers MLS/ Lee County

Marco Island/ Collier County

Sarasota MLS /Sarasota County

Manatee MLS / Manatee County

Gainesville MLS / Alachua County

Greater Tampa Association of Realtors / Hillsborough County

Daytona Beach MLS / East Volusia County

Jacksonville;
North-East Florida MLS /Duval, Clay, Putnam, St. Johns County

Martin MLS / Martin County, St. Lucie County

Regional MLS/ Palm Beach County

Melbourne-Brevard MLS / Brevard County

Ocala-Marion MLS / Marion County

Marathon and Lower Keys-Florida Keys MLS / Monroe County

Sunshine MLS of Naples / Collier County

SE FL Regional MLS / Miami-Dade County

PARMLS-Pensacola MLS / Escambia County

Emerald Coast MLS(ECAR) / Okaloosa, Walton Counties

Venice MLS / Sarasota County

St. Augustine & St. Johns MLS / St. Augustine & St. Johns County

Englewood MLS / Sarasota County

Bay County MLS (Panama City MLS)

Punta Gorda Port Charlotte North Port MLS / Charlotte County

Citrus MLS / Dixie, Gilchrist, Levy Counties

Hernando / Hernando County

Pasco-Pinellas MLS (Pasco & Pinellas Counties)

Mid-Florida Regional MLS/ Lake, Seminole, Orange, Osceola, West Volusia, Polk, Hillsborough Counties
I'm your ADDvocate! Contact Keith at 727-942-2929


Keith Gordon is your local Agent Activate® agent. In brief, Agent Activate® is a free service available to you by turning it "on" in your "Client Control Panel." It allows ADDvantage® or one of our affiliates to work all buyers leads in an attempt to sell your home. If successful, that agent would earn your offered buyer's agent commission as you have stated in your ADDvantage® listing agreement. Think of it this way: it's like Realtor® Musical Chairs…but, our game starts with just one chair. The first Realtor® to sit earns the buyer's agent commission. This is the way Real Estate should be now that the Internet is so powerful!

Note: To qualify for Agent Activate® you must be offering at least 1.5% commission .

Why ADDvantage®'s broker recommends Keith Gordon as a professional Realtor:

Keith Gordon has gained the respect and attention from ADDvantage's broker for being an outstanding agent, offers excellent service, high or top producer and always professional. Keith is also your assigned Agent Activate®. Agent Activate® is a free “optional service” that you can turn on at any time. Once “on”, Keith will come to your home and get familiar with your listing and help sell the home. If successful, Keith would earn your offered buyer's agent commission just like any other Realtor would do. If you have an ADDvantage Success™ listing, Keith is automatically your Agent Activate® and has already met you or will shortly.

Depending on scheduling, Keith can also hold your home open. You can email Keith at anytime requesting an open house or just to chat.

ADDvantage® realizes there are many ways to sell a property. Our business model and slogan is “Real Estate by Your Rules.” At times, sellers decide to list their home with local Realtors and leave ADDvantage®.

If at any time during your listing with ADDvantage® you decide to list with a local agent, we support your decision. If you choose to do so, your listing at ADDvantage® will be terminated.

As incentive to you, if you re-list your home with our recommended local agent Keith, you have a “free-pass” to re-list your home with ADDvantage® at no charge using your same plan at any time within one year from termination.

At ADDvantage®, we believe partnering with local agents is smart for you and our company!


To learn more about Agent Activate®, click here.

To turn on Agent Activate® now, click here.

To email Keith Gordon, click here.


Thinking of going full service? Contact Keith for a consultation @ 727-942-2929



a